Sportsbrut

CARI defines the Sportsbrut aesthetic as "circa Very Late 2010s - Present," describing it as "Brutalist, grungy, and powerful, Sportsbrut uses simple, coarse grids, high-impact typography and grunge elements to convey action, excitement, and energy."

Examples

Middle8 video graphics (Source: YouTube)

Hakaji (Source: Awwwards)

LASALLE (Source: Awwwards)

NBA 2K24 website

What does this trend mean for typography?

Bold, blocky fonts in high contrast colors are in. Using repetitive words can create a pattern for a background or scrolling ticker. It may be combined with Really Huge Text and Switch the Width. Combine the typography with grunge elements like graffiti for more texture and theming.